Handsome Cycle store by KNOCK, Minneapolis

April 15th, 2013 by retail design blog

Handsome Cycle was opening their first ever retail space, located in the Minneapolis Warehouse District. They were looking for a new concept that truly reflected the Handsome lifestyle. KNOCK designed and assembled every customized part of the shopping experience – from the front door to the digital projections of video and animation to the bike customization tables to the checkout – to be as Handsome as could be. A most Handsome shop, from head to toe, has made Handsome Cycle the hotspot for a Minneapolis cycling crowd that was eagerly awaiting its arrival.


























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