Unexpected Welcome exhibition by Moooi, Milan

April 22nd, 2013 by retail design blog

Dutch brand Moooi presented their Unexpected Welcome collection among giant portraits and undressed manequins in Milan’s Tortona district last week. Arranged in small room layouts within a large warehouse, the display featured furniture and products such as lamps formed from upside-down buckets and bathtubs by Belgain artists Studio Job, and a family of red tables by Chinese designers Neri&Hu.

Portraits and images by Dutch photographer Erwin Olaf were blown up to divide the space and provide backdrops for the products. The dark space was illuminated by a range of table, floor and pendent lamps from the collection and a small number of spotlights mounted on rigs that criss-crossed the beams in the former industrial space.

Black, cream and orange manequins sporting no clothing could be spotted standing by furniture or reclining on chairs. The Frame Moooi award winner, a compact furniture production line designed by Design Academy Eindhoven alumni, was announced in the space on 10 April.












http://www.dezeen.com/2013/04/21/unexpected-welcome-exhibition-by-moooi/

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