DC store by Specialnormal, Osaka

June 15th, 2013 by retail design blog

Only one shop of DC SHOES. This is the third store to be open in Japan, and the first stand-alone store of the brand near Sankaku Park within Americamura area in Shinsaibashi, where attracts many skateboarders. Although the site is quite small, variety of goods are displayed within the store. Shoes are located on 1F, and there is a rough finished staircase to the 2F.

On the 2F, the layout was mainly designed for apparel goods but there is also a gallery section to exhibit riders’ signature display and other objects showing a history of the brand. A series of original exhibitions can be held at this gallery section.

Materials such as bare steel, mesh, mortar etc… , which indicate ‘ Street ‘ or ‘ Park’ were applied to give a sharp and street-like look to the shop. Graphics on the facade can be replaced for each seasons, so that the brand can appeal to passersby.

Designed by Specialnormal
Photo Copyright : Koichi Torimura

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