Cointreau Limited Edition Pack by Rice Creative

August 5th, 2013 by retail design blog

Cointreau approached us to create a limited edition pack for them. This pack was to help them communicate one of their most successful cocktails, by including a shaker with the bottle, and some simple instructions. This cocktail was to be made interesting to a female audience. This package also lined up with the Tet holiday in Vietnam, and Cointreau requested we consider this in the design.

To communicate Tet, we developed a Tet inspired pattern to literally line the inside of a feminine handbag-like pack. We felt this solution effectively communicated a feminine touch to the Tet holiday. Being greatly inspired by Cointreau’s heritage, we developed classic look for the devices which contained the messaging.

Designed by Rice Creative





http://www.thedieline.com/blog/2013/7/24/cointreau-limited-edition-pack.html

Bread & Butter Berlin 2013 Winter – LEVI'S
Faithfully capturing the spirit and heritage of American work wear, Levi’s® ...
Captain John packaging by Galya Akhmetzyanova & Pavla Chuykina
Never underestimate a cheese cutter whose job is to hand cut a wheel of chee...
Richard Hennessy merchandising by FRST, Asia and worldwide
To express the quintessence of the Masterpiece Richard Hennessy, FRST studio...
Gọng Vó Infinity Notebook Packaging by GongVo Creative
Packaging has to demonstrate traditional and premium value of the product.

Leave a Reply