DREAM DAIRY FARM by Moriyuki Ochiai Architects, Chiba – Japan

August 8th, 2013 by retail design blog

The following interior design was realized for a retail store of a company which runs its own dairy farm, featuring products, such as dairy products, sweets and bread, made using milk form said farm as the main ingredient. Since the distinctive characteristic of their products is the fact that fresh milk produced at the dairy farm is used in each and all of their products, we were tasked with providing a space to attractively display said products by evoking the imagery associated with milk and the farm throughout the entire space.

Another important merit of these products is the aura that seems to emanate from the key ingredient, milk, which is why a pervasive milky light radiates from the luminous body made from layered resin boards (incidentally, a material also used in the roofs of cowsheds) placed at the center of the space. Paint with a green color gradation suggestive of the forests surrounding the meadows was applied to the walls, gently enfolding the interior while conveying the impression of a fresh and invigorating woodland.

The milky layered luminous body reveals intricate expressions of light depending on where one is standing and looking to. An ever-changing shower of light follows the viewer, enabling a pleasant stroll through the interior of the shop. Floating dynamic modeled aluminum light objects appear to intertwine with the luminous body as they reflect and amplify the milky light and colors from the walls, thereby further diversifying one’s experience of the space’s depth and expanse.

The shape of store fixtures molded using organic curves expresses the freshness and vibrant vitality of milk. The entire space brings unity to the green color gradation, the shiny molded aluminum objects and the fixtures with organic curves under the luminous aura of milk. It is a space that sends a perspicuous image as a store seeking to make fresh and high quality products from dairy farm milk, which is at the base of all their products.

Designed by Moriyuki Ochiai Architects
Photography by Atsushi Ishida /Nacasa & Partners










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