elli Quark branding & packaging by McLean Design

January 28th, 2014 by retail design blog

A clear understanding of evolving consumer behavior helped McLean Design introduce an unfamiliar but über healthy European dairy product called quark to a highly skeptical American market. Quark is a creamy, cheese-like fare with yogurt-like features, a staple in Europe but almost entirely alien to U.S. shoppers. The challenge was to present it as captivatingly different but not strange, European but not old-fashioned or elite gourmet.




http://www.mclean-design.com

LS Identity by Leta Sobierajski
LS Identity by Leta Sobierajski
Figula wine's 7 Hektár label design concept by Attila Kovács
Figula wine's 7 Hektár label design concept by Attila Kovács
bio&bio eco–products store by Brandoctor & Bruketa&Zinic OM & Br...
The main idea was to add a touch of the natural feel to all shop elements, t...
Market Fresh Packaging by Quatre Mains
Market Fresh, A quality range of seasoning solutions.

Leave a Reply