elli Quark branding & packaging by McLean Design

January 28th, 2014 by retail design blog

A clear understanding of evolving consumer behavior helped McLean Design introduce an unfamiliar but über healthy European dairy product called quark to a highly skeptical American market. Quark is a creamy, cheese-like fare with yogurt-like features, a staple in Europe but almost entirely alien to U.S. shoppers. The challenge was to present it as captivatingly different but not strange, European but not old-fashioned or elite gourmet.




http://www.mclean-design.com

DC Rob Dyrdek RD1 Limited Edition
The packaging for Rob Dyrdek’s new limited edition shoe with DC is a beautif...
NVRBRKN DC Shoebox
Limited edition glass shoebox designed for DC Shoes' concept collection &quo...
CALENDARS! Fab Perpetual Calendar by Studio Lin
Fab asked us to design a calendar and packaging to be given to each of their...
Nike Air packaging concpet by Scholz & Friend
Nike is in the air - To highlight the benefit of the Nike Air Max, the shoes...

Leave a Reply