elli Quark branding & packaging by McLean Design

January 28th, 2014 by retail design blog

A clear understanding of evolving consumer behavior helped McLean Design introduce an unfamiliar but über healthy European dairy product called quark to a highly skeptical American market. Quark is a creamy, cheese-like fare with yogurt-like features, a staple in Europe but almost entirely alien to U.S. shoppers. The challenge was to present it as captivatingly different but not strange, European but not old-fashioned or elite gourmet.




http://www.mclean-design.com

Theurel & Thomas branding by Anagrama
Theurel & Thomas is the first pâtisserie in Mexico specialized in Fren...
CS Brand & Packaging by Angelina Pischikova
CS company’s branding and packaging has been inspired by the old physics boo...
EXPONENTA packaging by AIDA PIONEER Branding & Creative
EXPONENTA – functional fermented beverage with high whey protein content. Th...
Eat For Fit Egg Project by Erik Musin & Timofey Popandopulo
Our packaging protects the product from sunlight due to which the product re...

Leave a Reply

Your email address will not be published. Required fields are marked *