Nestled in a lively neighborhood, centdegrés collaborates with diptyque in the « ville rose » on a new boutique that offers a journey of the senses. centdegrés was responsible for tracing the essence, codes, and the creative and unique brand heritage in keeping with the cultural and architectural history of the city of Toulouse. The inviting universe showcases the collections of eau de toilette, eau de perfume, home fragrances and body care through innovative rituals.
In a nod to the etymology, the architecture of the boutique offers two large windows. Reinterpreting the origins of the House, wallpaper, antiques, photos, drawings, archival textiles and a crystal chandelier create a warm setting. 50’s inspired furniture, a broad chest, and library shelves connected by a black, metal cabochon engraved with the logo of the House, give this space an air of « home ». The décor puts the spotlight on color. Malachite wallpaper covers the wall behind the range of home fragrances and the iconic line of 34, boulevard saint germain.
Playing on the color of the city walls, the red brick wall showcases the collections. Fragrances and body care products are installed in the heart of the shelves, while the range of The Art of Care is arranged around a hammered copper sink. Finally the collection of eau de toilette and eau de perfume is highlighted on two pedestals, inviting exploration of this rich olfactory experience. The new address in Toulouse reaffirms the expertise and the lifestyle of the brand.
The centdegrés team who worked on this project is composed of:
President, Creative Director: David Nitlich
Architect, Project Manager: Julie Ponroy
Consultant: Lisa Baron
centdegrés is an independent creative agency established in 1988 with strategic, creative energy. Human scale, presence in five cities internationally (Dubai, Shanghai, Casablanca, Sao Paulo, Seoul), with 360°control of business creation and brand activation, centdegrés works in affinity with the luxury and jewelry sectors.