![](https://retaildesignblog.net/wp-content/uploads/2017/08/Argonaut-Office-by-Huntsman-Architectural-Group-San-Francisco-California-300x300.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/01/Shirt-Factory-identity-by-Bold.jpg)
The Shirt Factory was founded in 1988 by fashion designer Linnéa Braun with the idea to create shirts with high quality at a competitive price. A philosophy they still cling to. Fashionable shirts with perfect fit, finish and high quality has been their hallmark since the start.
Bold was asked to create a new visual identity for The Shirt Factory that should revitalize the brand to the Swedish market. The project included a new logotype, color palette, patterns, signage, packaging etcetera.
A crest made up of tailoring equipment paired with a strong yellow color are the main carriers of the new identity. The crest signals quality and attention to detail, and the yellow color signals a youthful cockiness.
Photography by Elisabeth Toll
http://www.boldstockholm.se
![](https://retaildesignblog.net/wp-content/uploads/2014/01/Shirt-Factory-identity-by-Bold-16.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/01/Shirt-Factory-identity-by-Bold-15.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/01/Shirt-Factory-identity-by-Bold-14.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/01/Shirt-Factory-identity-by-Bold-13.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/01/Shirt-Factory-identity-by-Bold-12.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/01/Shirt-Factory-identity-by-Bold-11.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/01/Shirt-Factory-identity-by-Bold-10.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/01/Shirt-Factory-identity-by-Bold-09.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/01/Shirt-Factory-identity-by-Bold-08.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/01/Shirt-Factory-identity-by-Bold-07.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/01/Shirt-Factory-identity-by-Bold-06.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/01/Shirt-Factory-identity-by-Bold-05.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/01/Shirt-Factory-identity-by-Bold-04.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/01/Shirt-Factory-identity-by-Bold-03.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/01/Shirt-Factory-identity-by-Bold-02.jpg)
Add to collection