Harvest Market restaurant by Redesign Group, Amsterdam – Netherlands

February 4th, 2014 by retail design blog

The Harvest Market concept was developed as a market style restaurant for HMS Host, with a roll out plan throughout airports in Europe. The Schiphol site is a large format store which covers 450m2 of back and front of house and seating areas.

The catch phrase ‘Fresh and Local’ was the drive behind the design development with the main focus on the fresh produce and food offer displayed in integrated chill wells, cabinets, merchandising gondolas and produce bins. A continuous front counter with an integrated tray run allows the passenger to select food and juices from the displays. An open style show kitchen runs the length of the front counter where selected food can be cooked in front of the customer. A separate bakery and juice station is located in the centre with an array of bakery items and fruit.

The design is simple with the use of natural stained Oak being used throughout the space creating a warm framework for the food and menu offer. A combination of three natural stone claddings have been incorporated into the counter fronts and the kitchen walls to provide a durable finish to the high use areas.

As this restaurant is a 24 hour operation the shop front is fully open on all sides to allow for free flow of customers. The main signage runs on two faces of the tenancy and is supplemented with specific hand sketched images and produce display relating to the area of which the restaurant is located. The seating allows for a mix of passengers with banquettes, standing leaners, communal tables and individual tables suitable for the high usage of an airport.

Designed by Redesign Group




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