ODLO trade fair stand at ISPO 2014 by LABORROTWANG, Munich – Germany

February 10th, 2014 by retail design blog

Layering is something ODLO is extra passionate about. It serves as the core of the entire collection. With almost 70 years experience in the field, ODLO knows everything about “The Art of Layering”. Instead of being restricted by the elements, ODLO show the consumers how easily they can adapt to their environment.

As a pioneer in functional underwear and a leading innovator of sportswear, ODLO is taking there expertise to the next level – making there collection more complete than ever with the launch of Highline and Revolution in a new and more specific and distinct trade fair environment. With LABORROTWANG, Berlin – ODLO developed not just a stand, but a completely new brand experience. An experience that was highly appreciated by visitors, byers, the press – as, most important, the ODLO´s team on sight.

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