Bread & Butter Berlin 2014 Winter – PME LEGEND

February 14th, 2014 by retail design blog

Celebrating the rugged life of the cargo pilot and the iconic propliners these heroes fly. PME Legend is born out of cargo pilots with their classic planes, pilots who exist on the fringe. Free as condors they fly over the mountains into the jungle and back, living pure freedom unlimited.

PME Legend’s journey has, for more than twenty years, been a history entwined with the legendary exploits of the last frontier of cargo pilots and their incredible flying machines. The rugged, hardwearing materials that form the essential workwear for these cowboys of the sky are echoed in the materials used and the standard of design present in PME Legend’s clothing range.

MANUFACTURED TO LAST | TAILORED FOR COMFORT
A cargo pilot has few essentials; they travel light and they travel easy, wearing only tough but comfortable clothing that works for them in the extremes of their environment. With the flying jacket and cargo pants, no pilot is without his jeans. Only the highest quality denims are used, each pair of jeans is hand finished with craftsmanship.

Because of this special workmanship no two are the same. They’re personalized, no mass production. The vintage inspired brushed hardwear, the heavy gauge stitches and the real leather labels, built up to the distinctive, yet authentic look of PME Legend Jeans.

Photographer: Zsolt Istvan Posta
Images courtesy of Retail Design Blog


















































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