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The Hyper Island WeSC ad is like something out of a sci-movie—think ‘Minority Report’ and ‘I, Robot.’ I mean, it’s an interactive window display, for goodness’ sake. The incredibly innovative Hyper Island WeSC window display may be simple in execution, but it will surely make a huge impact on passersby. Designed by Beatriz Areilza, Gustaf Engström, Lucas Lima and Marcus Wallander, the display features an infrared transmitter that tracks pedestrians to project a captivating display.
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