The concept of the Pedrali Stand at the Salone del Mobile 2014, designed by Migliore+Servetto Architects, distinguishes for lightness and dynamism. Ten groups of “Flying Boxes” open upwards in different volumes like “matryoshka dolls”. Such volumes are outlined by a thin wireframe that reveals their contents.
The new collection is presented through two levels of exposition: one is on the floor, easily accessible, the other one is suspended as a unique and scenographic artwork installation. All around a double filter of curtains, lights and dynamic videos that create an indefinite and deep backdrop.
Project: “Pedrali Flying Boxes”Stand | Salone del Mobile 2014
Design by: Ico Migliore and Mara Servetto – Migliore+Servetto Architects
Photography by Ottavio Tomasini