JP Graziano branding & packaging by Jen Serafini and Jack Muldowney

August 5th, 2014 by retail design blog

JP Graziano is one of the oldest and most recognized sandwich shops and Italian grocers here in the West Loop of Chicago. Jack Muldowney and I came up with a new branding concept to refresh their current visual identity by focusing on their rich history and quality product. The colors lend themselves to a more traditional Italian look, while the clean and simple typography balances out the style by bringing in some more modern touches.

Designed by Jen Serafini and Jack Muldowney

http://jenserafini.com/portfolio/jp-graziano

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