Things are going well for New York-based menswear designer Todd Snyder. Previously honing his skills at both Ralph Lauren and J.Crew, he decided to launch his own brand in 2011. After opening up shop in Nolita, he has followed up a previous pop-store by boldly planting a flag in Tokyo’s boutique-infested Shibuya neighbourhood.
The permanent store measures 1,200 sq.ft. [112 sqm.], spread over three floors of a modern structure. Dubbed the townhouse in good preppy fashion, the store interior references a classic tailor shop, and modern elements and materials are paired with a curated range of vintage props to reinforce the design concept.
The ground floor presents a selection of sought-after goods, including shoes by Alden and Tricker’s, moscot shades and Aesop cosmetics. And there actually is a tailor shop on the premises, it’s situated on the top floor of the store, alongside a whiskey bar serving Stumptown coffee. The basement section references the store in New York and boasts a vintage sportswear aesthetic. The new store in the Japanese capital is a collab with a local wholesale company and plans are already underway to add more stores nationwide and across Asia in the future.
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