Gabor stores by D’art Design Gruppe, Frankfurt am Main – Germany

August 30th, 2014 by retail design blog

For a store design for Gabor, a company with a longtime tradition, the objective is to mirror the target group’s demands so that the customers experience an emotional brand adventure. Thus, the products are the emotionalizing protagonists, which have to be placed in the spotlight. The task for the D’art Design Gruppe was to arrange the design of the mono stores in such a way that it turns into a brand adventure, even in a smaller shop-in-shop solution situation. Here, the architecture is the context and frame that communicates the brand name and the related brand values.

Harmoniously and rich in contrast, the product presentation blends into the brand architecture: In bright white it clearly stands out from the rest of the context, which is kept in warm brown hues and thus constitutes the bright counterpart. Additionally, the brown and white hues create an delimitation of the different areas of the brand composition, product world and highlight presentation. The D’art Design Gruppe has arranged the international brand appearances of the renowned shoe manufacturer since 1999.

Photography by Jörg Hempel

http://www.d-art-design.de

Afa Dispensing Group stand by studiomfd
The white curtains create a mystical ‘flow’. Suspended in a curve with weig...
Swiss-Belinn Hotel at Simatupang by Metaphor Interior, Jakarta - Indonesia
The idea of creating this chain hotel in South Jakarta was to create somethi...
Dealer Tire Office by Vocon, Cleveland - Ohio
Dealer Tire partnered with Vocon, one of the country’s largest design firms ...
Cardinals Motor Corporation vehicle showroom by Creative Shop Retail Shopfitting...
To achieve this combination of heritage, class and contemporary style, the C...

Leave a Reply

Your email address will not be published. Required fields are marked *