Gaggenau stand at Biennale Interieur 2014. by Creneau, Kortrijk – Belgium

December 5th, 2014 by retail design blog

Gaggenau appliances mean perfection in every detail, the best for a good reason. In fact, there are several good reasons why people have been gagging for Gaggenau’s quality for 300 years: their love for beautiful design, technology and authenticity to name a few. When they approached Creneau to make them a stand for Interieur 2014, we created a concept in which the Gaggenau brand values could be experienced with all your senses.

Instead of telling people ‘we are authentic’, we created an authentic 3D sensorial experience. To put it more succinctly: we created specific sensations to translate abstract brand values. To do this, Creneau designed a spacious courtyard: a market hall with subtle industrial references, using authentic materials. We created an open space (with glass outer casing) where people could come together and experience true craftsmanship and other essential elements of the Gaggenau brand.

Design by Creneau

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