The Good Fish Restaurant Branding by Swear Words

April 21st, 2015 by retail design blog

Anything but a “frozen flake and soggy chips” sort of joint, The Good Fish Co. reinvents the concept of the fish and chip shop by focussing on sustainability and good health. Drawing on nautical vernacular without resorting to cliché, the identity system uses colour and typography to communicate a fresh, contemporary take on a well-established style.

Design: Swear Words








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