TITUNA collection by Mariana Lerma for GANDIABLASCO

May 11th, 2015 by retail design blog

The TITUNA collection, designed by Mariana Lerma for GANDIABLASCO, brings together tradition and modernity in equal parts, showcasing the craft work that combines her creativity and skill in the creation of useful art objects.

Composed of a series of chairs, armchairs, rocking chairs, tables and poufs, TITUNA exemplifies the essence of han- dcrafted furniture: pieces that combine the past, feelings, materials and hand craft techniques which lend them a unique character. Versatile pieces that fit into any space, ideal for both indoor and outdoor use. The woven fabric of the seat and back evoke the aesthetic of traditional Spanish furniture which inspired the collection. In contrast, its pure and elemental silhouette lend it a fresh and contemporary character, typical of the GANDIABLASCO collections.

“TITUNA is a very simple and contemporary series whose tra- ditional look brings a certain degree of domesticity that can make any given space feel warm,” explains Mariana Lerma. Manufactured using thermo-coated galvanised tubular steel and phenolic sheet the collection is available in neutral co- lours: white, black, brown, grey and sandy in eight combina- tions of back and seat using different structures. Its weave is made from high strength polyester twine that is highly resistant to water and the elements. TITUNA is designer furniture featuring craft tradition.

Founded as a family business in 1941 specialising in the production of blankets. During the mid-80s they began manufacturing carpets. Since 2000 the company has focu- sed exclusively on outdoor furniture products. Their ambitious business strategy was consolidated through rapid expansion to become a world leader in outdoor designer furniture. The company is now international, having opened shops and showrooms in a number of countries worldwide. Their collaborations with renowned designers all over the globe have consolidated their working base in Spain.

About Mariana Lerma
Qualified in architecture from Madrid’s Superior Technical School of Architecture (E.T.S.A.M.), Polytechnic University of Madrid. She became interested in design back in 2009 while at college and in 2010 founded, along with other colleagues, the design collective WOW, which subsequently became the design studio Micomoler in 2012. She has been working as a designer and architect based in London since 2012.

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