POP-UP STORES! Le Fashion Truck, California

May 24th, 2015 by retail design blog

Le Fashion Truck is a mobile boutique – a store on wheels. Setting up shop in various locations throughout Los Angeles since January 2011 and recently also in Bakersfield, Le Fashion Truck features clothing and accessories by emerging designers for the woman on the go! Shop handmade jewelry, handbags, accessories and more aboard the pink truck. We even included the dressing room!

The pink mobile boutique is the creation of mobile retail pioneers Stacey Jischke-Steffe and Jeanine Romo, who met at a Los Angeles arts and crafts market in 2009. Jeanine was selling her handmade jewelry line while Stacey was slanging vintage purses and the two connected instantly. After a few months of vending side-by-side in 10×10 booths, the pair teamed up and created Los Angeles’ original store on wheels – Le Fashion Truck!


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One thought on “POP-UP STORES! Le Fashion Truck, California

  1. Omar says:

    I also took a food truck and build a store front. It’s been great for us.

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