Voda Swim Store by MW Design, Taichung – Taiwan

August 19th, 2015 by retail design blog

Voda Swim is a US swimwear brand that brings bikini to a different level. Its patent pending Envy Push Up line aims to create charming bikini breasts that help female to build confidence. The design concept is to use white color and abstract designs to put emphasis on the colorful products.


Beach is a place with happiness and relaxation; and ocean waves are magnificent but pleasant. We combine the concepts of beach and waves into our design. We want our customers to immerse in this atmosphere while shopping.


The high ceiling is composed of undulant white wooden frames. The idea was to re-create ocean waves in an abstract way. Not only that, the white wooden frames extend to the white brick wall unevenly on both sides of the store. It was inspired by the waves hitting the shore and then back into the ocean. The whole store uses only white colored materials to highlight the products. We want our customers to have a joyful and satisfying shopping experience.

Design Company: MW Design / Michelle Wei
Photography: Figure x Lee Kuo-Min Studio

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