Located in the exclusive Mandarin Gallery at the heart of Singapore’s retail capital Orchard Road, Atelier Fang provides unique hand made quality shoes for the discerning lady about town.
Rubbing shoulders with elusive neighbours like Mulberry and Marc Jacobs we created the naming and positioning of the brand that was implemented through a strong, simple timeless identity, reflecting the hand crafted nature of the shoes and their high quality materials. The collaterals and store environment were developed around the motif of a diamond reflecting the luxury nature of the brand. This was executed across all channels in a clean simple way using high uality materials at the primary touch points and raw materials such as chipboard and concrete in the display areas.
Design: Jungo Studio