Maffra Cheese Packaging by Brand Society

August 25th, 2015 by retail design blog

The Maffra Cheese Company, located in the heart of Gippsland’s dairy country, has a reputation for producing some of Australia’s finest Cheddar. The brief to Brand Society was to develop a clear brand strategy for the local supplier, to successfully launch their range of speciality cheeses into the retail market.


A key point of difference for the brand was to draw on their Chemist and Founder, Ferial Zekiman’s precision-like approach to crafting high quality, single-herd produce. We wanted to capture the Founder’s handcrafted and innovative process, but also pay homage to the brand’s classic European roots and cheesemaking heritage. The new brand identity and packaging range has brought great success to Maffra Cheese Co. seeing the company grow its retail offer to all major Australian supermarkets.

Design: Brand Society








via The Dieline

Apotek Hjärtat identity by BVD
Apotek Hjärtat identity by BVD
Massimo Trulli Store by Grupo Santamaria, Makati City - Philippines
Massimo Trulli Fashion, Food, and Wine is a unique concept lifestyle store l...
Hard Graft Bags by Progress Packaging
The results were five variations of Colorplan embossed paper bags. Each one ...
A.P.C. store by Laurent Deroo, Brussels - Belgium
Interestingly, it makes a subtle distinction between the men’s and women’s s...

Leave a Reply

Your email address will not be published. Required fields are marked *