MACKINTOSH store, Tokyo – Japan

September 27th, 2015 by retail design blog

MACKINTOSH has audaciously altered its creative trajectory, embracing a new aesthetic that’s distinctly contemporary, while it also allows room to create a new style vocabulary. This transformation, coinciding with the drop of the A/W 2015 collection, also affects the setting of brand’s two retail locations. The London is currently closed and will reopen on new premises coming season, but the prestigious outpost in Tokyo has just reopened, featuring an updated interior.

Although the original design by renowned japanese design practice Wonderwall remains intact to a certain degree, it sees a number of clever tweaks – the most notable one obviously being the large slabs of white marble that now make up the flooring – that bring about an entirely different atmosphere and vibe. Additional, more subtle yet important alterations that emphasize modern luxury are sleek clothing racks in silver chrome, and new furnishings. Next to its range of iconic men’s and women’s coats, the renewed MACKINTOSH store introduces a new range of lifestyle products such as bags, shoes, shirts and suits.

http://superfuture.com/supernews/tokyo-mackintosh-store-renewal

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