van Willegen Jewelry by WSB Interieurbouw, Rotterdam – Netherlands

December 5th, 2015 by retail design blog

BRIEFING >> “Triple your floor space forces into a whole new way of thinking. You can not do without experts. We found that retail expertise at WSB Interieurbouw.” Cécile and Martijn van Willegen travelled to Hong Kong and Milan to get inspired and to determine what they want and what they did not want. All impressions and wishes were presented to the interior designers of WSB. Repeatedly the sparring team of WSB put the jewellers couple with both feet on the ground by saying ‘’You are no five star hotels, you are a five star jewellery store‘’.

EXPLANATION >> The other way around the retail designers of WSB understood that this shop should not be designed like any other existing shop somewhere in the world. A climate system, lighting display, display cases and other furniture were designed and produced exclusively for Van Willegen Jewelry by the WSB retail architects. Retail design and turn key shopfitting by WSB.











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