Noblepets wishes to improve the brand image through the change of space and bring new service experience for consumers. Having analyzed the business strategies of competitors and combined with the brand’s characteristics, Nazodesign offered a new space model of pets store which allows customers to wander around and play with animals freely.The design concept of combination creates a live and interesting circulation. Customers are more like wandering around in a “forest” within a frame, which provides customers a more interesting shopping experience.
Completion date: Dec 2019
Project team: Tian Shaoyin， Zeng Yuxian，Yoichi Takizawa，Li Ran， Zhang qing，Huang KaiFeng，Wang SiYuan(intern)
Photography：Misae Hiromatsu, Yuming Song (Beijing Ruijing Photo)
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