Virtual Identity offices by conceptsued, Munich – Germany

March 3rd, 2016 by retail design blog

conceptsued has created the new offices of branding company Virtual Identity located in Munich, Germany. Even virtual creativity needs physical space. In the step towards freedom and a modern, more flexible office environment, a unique concept was needed in a new, as-yet-to-be-found location. Virtual Identity‘s management team entrusted oversight of this process to conceptsued‘s interdisciplinary team. Key to the concept was a flexible, future-proof office structure and identity-establishing communication centre that would do justice to Virtual Identity‘s creative, cross-project work.

The far-sighted decision of Virtual Identity‘s management team to include staff in the design phase encouraged staff buy-in. Having created a 1:33 scale model of Thalkirchen Station, work stations, breakout areas, meeting spaces, colour schemes and materials could all be presented well for discussion and agreement.

A structure split into two clearly defined wings, and detached from the historic building itself, was constructed in the eight-metre high brick hall. The building‘s two floors draw attention to a centralised space that can be transformed into a stage by the staircase, which offers a fascinating change in perspective and has deep steps for sitting on or doing some casual work from a laptop. The walls of the building have been painted with a blackboard coating to create a giant surface for scribbling down messages and ideas.

Design: conceptsued

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