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StudioXAG have designed and produced the new windows and in-store space at Adidas originals on Fouberts. Place to mark the launch of the new Tubular footwear range. In the windows; one campaign graphic is scaled, layered and repeated three times, enhancing the centre point perspective of the image. Each layer is edge lit in a cool blue light, creating a striking and hypnotic composition pulling you right in to the centre where the new product is suspended. 3D white letters spelling ‘Tubular’ appear to float in-front and span the width of the windows. In-store; five forced perspective open 3D hexagon frames hang concentrically, with the campaign graphic applied to each internal side. Continuing the layered and repeat theme of the windows, the installation creates a bold reveal of the footwear in the negative space.

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