Thom Browne Surf Shop installation, Tokyo – Japan

February 25th, 2017 by retail design blog

Thom Browne has arrived at Dover Street Market Ginza, taking over the celebrated store’s so-called Elephant Room with a showcase. Dubbed the Thom Browne Surf Shop installation, it’s a small-scale recreation of the scenography that the designer unveiled last september in a bunker-like space in New York City during fashion week for the presentation of his s/s 2017 women’s collection. The setting in Tokyo comes with the very same colourful tiles, covering both the entire floor and walls.

Fully living up to its name, the installation not only features select men’s and women’s pieces from the collection, but also presents the longboards that were carried around by models in the presentation of Thom Browne’s s/s 2017 men’s collection in Paris. Mind you, they aren’t merely included for decorative purposes, but similarly to the garments, these trophies can all be snapped up on the spot.

Design: Thom Browne

https://superfuture.com/supernews/tokyo-thom-browne-surf-shop-installation

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