Levi’s came to Formroom seeking to evolve their brand interiors, focusing particularly on their female customer and how we could make Levi’s a more inviting and inspirational space for her. For this project, we took our concepts and used them to transform a derelict warehouse in Fitzrovia into a brand new Wholesale, Brand and Event space for the Levi’s, Made in Crafted and Levi’s Vintage Clothing lines.

We brought old parquet floors back to life, built new partition walls, installed lighting features, manufactured new furniture and worked with Levi’s own brand items to bring together an inspirational space for a modern Levi’s to showcase their new collections. Focusing on new ways of presenting the campaign imagery and styling, we took the core DNA of Levi’s brand and added a fresh, contemporary twist. The project had a very short lead-time and was installed ready for the opening press launch.

Designed by FormRoom
Photography by Melvyn Vincent