Kale Pavillion at Cersaie 2015 by Paolo Cesaretti, Bologna – Italy

March 25th, 2016 by retail design blog

Remix: when a pop song is under a deconstructing/reconstructing treatment producing a new track with a (variable) degree of distance from the original. Is this applicable to a (pop) architecture?

Reworking a new version of this exhibit asked for a deeper investigation into the client’s nature. Kale is made of many brands and their (alchemic?) combination results in a multilayered composition, attractive in its complexity. This relationship between similar but different identities belonging to the same family is visually expressed using Mendeleev’s periodic table as an appropriate reference.

Also – boosting the previous year’s spatial and formal concepts – products are displayed in an immersive environment where abstract ironic styling and dramatic lighting help to keep high the thrill. Additionally, wider paths, more transparency and enhanced capacity of service areas were provided.

creative direction: Paolo Cesaretti
design team: Paolo Cesaretti, Debora Palmieri, Paola Danesi
visual design: Claudia Astarita
styling: Fulvia Carmagnini, Laura Mauceri
photo: Lorenzo Pennati, Strefano Stagni, Denis Molinari
postproduction: Lorenzo Pennati

Pitfield London café, retail and exhibition space by Shaun Clarkson & Paul B...
In December, interior designer Shaun Clarkson and textile designer Paul Brew...
Microsoft offices by O+A, Redmond - Washington
Spaces are built to address a variety of workspace needs – small focus pods ...
Abracadabra kids concept store by Medea Skhirtladze, Tbilisi - Georgia
Abracadabra kids concept store by Medea Skhirtladze, Tbilisi - Georgia
Leo Burnett office by Maria Yasko & Dimitry Ovcharov, Moscow - Russia
Leo Burnett office by Maria Yasko & Dimitry Ovcharov, Moscow - Russia

Leave a Reply

Your email address will not be published. Required fields are marked *