Kale Pavillion at Cersaie 2015 by Paolo Cesaretti, Bologna – Italy

March 25th, 2016 by retail design blog

Remix: when a pop song is under a deconstructing/reconstructing treatment producing a new track with a (variable) degree of distance from the original. Is this applicable to a (pop) architecture?

Reworking a new version of this exhibit asked for a deeper investigation into the client’s nature. Kale is made of many brands and their (alchemic?) combination results in a multilayered composition, attractive in its complexity. This relationship between similar but different identities belonging to the same family is visually expressed using Mendeleev’s periodic table as an appropriate reference.

Also – boosting the previous year’s spatial and formal concepts – products are displayed in an immersive environment where abstract ironic styling and dramatic lighting help to keep high the thrill. Additionally, wider paths, more transparency and enhanced capacity of service areas were provided.

creative direction: Paolo Cesaretti
design team: Paolo Cesaretti, Debora Palmieri, Paola Danesi
visual design: Claudia Astarita
styling: Fulvia Carmagnini, Laura Mauceri
photo: Lorenzo Pennati, Strefano Stagni, Denis Molinari
postproduction: Lorenzo Pennati

















Louis Poulsen Aeros Pendant by Ross Lovegrove
Aeros immediately draws the attention of the eye. An ethereal, floating obje...
Wine Bottle Lamp Series by John Meng
Wine Bottle Lamp Series by John Meng
Carousel suspension lamp by Mambo Unlimited Ideas
Mambo introduces new Carousel suspension lamp, a 5 lampshade lamp supported ...
Carpet Concept Stand at Stockholm Furniture Fair 2015 by ACTINCOMMON, Stockholm ...

Leave a Reply

Your email address will not be published. Required fields are marked *