One Idea Outlet by Rigidesign, Shanghai – China

March 25th, 2016 by retail design blog

One Idea is a chain brand for homeware. One Idea is a newly-established brand, the client consigns Rigidesign to conduct pre-research into the relevant industry and set up the brand through SI&VI. Through its analysis on the new social demands, integration in demand and channel, Rigidesign determines the brand as provision of life experience, a diversified platform to satisfy consumer’s demand of social role and life experience.

The designers conduct in-depth discussion on modern life model and demand. The One Idea Outlet adopts the combination of comprehensive scenario display and item display to create a sensitive life scenario that is subject to changes according to the theme changes. Several white materials with different textures are shown in the open store space that is dotted with blues, adding interest and sense of layers in the bright, neat and cozy space.

The diversity and richness of homeware products determine the usage of different display methods adopted. Rigidesign takes the product types into consideration, makes reasonable allocation, provides the solution with generalized modeling and multi-display methods.
The application of visual system such as the illustration at the entrance and cashier, posters at the entrance and the blackboard drawings at the cashier are all indicators of the designers’ unique ingenuity.

Designed by Kai Liu / Rigidesign
Photography by Jack Wen



































Closed by 14 oz. flagship store, Berlin
Dubbed Closed by 14 oz., it’s a collab retail concept that showcases the cl...
Saint Laurent flagship boutique, Paris
Largely consisting of mirrors and marble for a luxe yet commercial look, the...
Microsoft Offices by Design Blitz, San Francisco - California
Carved spaces on the exterior of the pavilions create clear wayfinding while...
Bubble Lab by dongqi Architects, Changzhou - China
Inspired by Origami, the irregularly folded stainless steel sheets are the m...

Leave a Reply

Your email address will not be published. Required fields are marked *