Aesop store by einszu33, Hanover – Germany

April 8th, 2016 by retail design blog

Aesop continues its expansion into Germany’s second-tier cities as the recent opening of a new signature boutique in the heart of Hanover proves. The new retail space, measuring a compact 35 sqm. [377 sq.ft.], is situated on the premises of Kastens Hotel Luisenhof, but has its very own street entrance.

For the interior design, the Australian cosmetics brand has once again collaborated with Munich-based creative practice einszu33. Inspiration was drawn from the Frankfurt kitchen, considered the forerunner of modern fitted kitchens and developed in the 1920s for a housing project in, yes indeed, the city of Frankfurt. Interestingly, the design also makes use of existing elements, notably the red floor tiles.

A suspended storage system, made partially from repurposed wood and replete with built-in sink, covers all walls, and intentionally contrasts with a supersleek metal sales counter that’s placed in the middle of the store, and a vintage chandelier by Carlo Scarpa dangling from the ceiling. The new Aesop boutique carries the brand’s full range of skin, body and hair care products.





http://superfuture.com/supernews/hanover-aesop-store-opening

Vans Store at Covent Garden, London
Here are the inside views of the new Vans Store located at Covent Garden in ...
Stählemühle distillery by Philipp Mainzer, Eigeltingen
The client Stählemühle commissioned the conversion of an old mill estate int...
Tech2go flagship store by Thoughtspace, Sydney
Thoughtspace designed the flagship store at Sydney Airport and have rolled o...
Camper store by Tomás Alonso, Santander - Spain
The designs of Tomás Alonso reflect his two guiding principles: a sparse use...

Leave a Reply

Your email address will not be published. Required fields are marked *