A.P.C. store by Laurent Deroo, Brussels – Belgium

April 25th, 2016 by retail design blog

It’s been five years since A.P.C. first opened up shop in Brussels. Following the first store in the leafy Elsene district, the French brand has set its sight on a second location downtown. Situated on the lofty ground floor of a four-storey 19th century building, it features another exemplary interior design by Paris-based architect Laurent Deroo who, as far as we know, has been responsible for the often hailed aesthetic of all A.P.C. boutiques across the planet. The new outpost in the Belgian capital boasts a distinctly different look from most other stores, featuring a contemporary design concept that’s seemingly inserted into the building’s historic shell.

Interestingly, it makes a subtle distinction between the men’s and women’s sections within the same space. Fixtures of the men’s department have been crafted from aluminum, while brass has been used for women’s. Furnishings are modular, comprising of differently sized coffered wooden structures. These are either boxy or circular-shaped, and paired with a backdrop of wooden paneling, slabs of mirror, and last but not least, lacquered wooden flooring in a terracotta hue. The new A.P.C. store carries the brand’s full range of men’s and women’s apparel, shoes and accessories.


The Room restaurant by Joey Ho Design Limited, Hong Kong
A mix of architectural elements – think windows, staircases and balconies – ...
DC store by Specialnormal, Yokohama
DC store by Specialnormal, Yokohama
Gelateria Gianluca Zaffari by Studio Cinque, Porto Alegre - Brazil
Gelateria Gianluca Zaffari is a family-run business founded in Porto Alegre,...
Exterion Media office by Office Principles, London - UK
Achieving a highly efficient workplace was really important to Exterion Medi...

Leave a Reply

Your email address will not be published. Required fields are marked *