Fast Food Aid pop-up shop by Kaibutsu, Tokyo – Japan

May 18th, 2016 by retail design blog

Fast-food lovers in Tokyo can follow up their guilty pleasures with vitamin supplements, supplied by this laboratory-like pop-up shop. Billed as the “world’s first supplement shop for fast foods”, Fast Food Aid was designed by creative director Ikkyu and Junya Sato of design studio Kaibutsu. It offers tablets to replace the missing nutrients from foods such as hamburgers, pizza and ramen.

The pills are free, all customers have to do is trade in the receipt from their latest fast-food purchase, and each supply comes with professional advice about the health issues associated with these foods. But the shop is not all it seems – the designers created it on behalf of Dohtonbori, a restaurant that sells organic, healthy fast food.

Its aim is to educate people and discourage them from choosing non-nutritional meals. In the shop’s window, pill pots are lined up in rows beneath an illuminated sign that reads “For FREE”. This arrangement continues inside, where long shelves are mounted against wire fencing along the side walls. A counter stands in front of the tile-covered rear wall, while other details include a yellow neon cross and dispensers filled with more colourful pills.

The designers wanted the space to feel as clinical as possible, “like an antiseptic room”. Fast Food Aid initially opened at the end of May for a trial period of just a week. It is currently closed, but the aim is to reopen it imminently on a more long-term basis.

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