A L’Olivier identity and packaging by Ana Paulsen

May 30th, 2016 by retail design blog

PROJECT OBJECTIVES: design a new identity and packaging structure for a collection of infused olive oils as part of an already established olive oil brand.
PROJECT OUTCOMES: for this project I chose A L’Olivier as the parent brand. I designed an identity and used a packaging structure that maintains the classic styling as well as the traditional feel of the brand by replacing the current tin with a package that is more recognizable to a wider audience. The package gives the consumer the feel of an established product without seeming dated.

For the label, I stripped the complicated current design down to its essence to make it more appealing on the shelf without losing the authenticity of the brand. The label is more modern and streamlined allowing the consumer to easily find it on the shelf and identify what it is. The colour palette gives the consumer further clarification as to the contents of the infused oils without overpowering the brand.

(Student Project)

Designed by Ana Paulsen







http://www.anapaulsen.com

Pack-Up for McDonald's by Adrien Olczak & Clarisse Simonneau
How can we reduce McDonald's packaging's environmental impact? Our answer is...
Givenchy flagship store by Piuarch, Seoul - South Korea
Recently opened in the heart of the Gangnam-Gu shopping district, the buildi...
Supersonic Coffee Packaging by Brian W. Jones
Supersonic was born with the mission to create a world class specialty coffe...
UI ART Brand by United Design Practice
This Shanghai based company has pivoted to the art industry, doing art buyin...

Leave a Reply

Your email address will not be published. Required fields are marked *