A L’Olivier identity and packaging by Ana Paulsen

May 30th, 2016 by retail design blog

PROJECT OBJECTIVES: design a new identity and packaging structure for a collection of infused olive oils as part of an already established olive oil brand.
PROJECT OUTCOMES: for this project I chose A L’Olivier as the parent brand. I designed an identity and used a packaging structure that maintains the classic styling as well as the traditional feel of the brand by replacing the current tin with a package that is more recognizable to a wider audience. The package gives the consumer the feel of an established product without seeming dated.

For the label, I stripped the complicated current design down to its essence to make it more appealing on the shelf without losing the authenticity of the brand. The label is more modern and streamlined allowing the consumer to easily find it on the shelf and identify what it is. The colour palette gives the consumer further clarification as to the contents of the infused oils without overpowering the brand.

(Student Project)

Designed by Ana Paulsen

http://www.anapaulsen.com

GAS window displays Autumn 2012, Budapest
GAS window displays Autumn 2012, Budapest
Volatevia shelves by Volatevia shelves by Livia Chisari - Studio M for Formabili...
The smell of nature, while looking at the shelves Volatevia, like leaves blo...
OKOMEYA Rice Shop by Schemata Studio, Tokyo - Japan
OKOMEYA Rice Shop by Schemata Studio, Tokyo - Japan
PBR Leisure Menu Covers by Cyberpac
These unique menu covers are designed to resemble vinyl records, whilst prot...

Leave a Reply

Your email address will not be published. Required fields are marked *