A L’Olivier identity and packaging by Ana Paulsen

May 30th, 2016 by retail design blog

PROJECT OBJECTIVES: design a new identity and packaging structure for a collection of infused olive oils as part of an already established olive oil brand.
PROJECT OUTCOMES: for this project I chose A L’Olivier as the parent brand. I designed an identity and used a packaging structure that maintains the classic styling as well as the traditional feel of the brand by replacing the current tin with a package that is more recognizable to a wider audience. The package gives the consumer the feel of an established product without seeming dated.

For the label, I stripped the complicated current design down to its essence to make it more appealing on the shelf without losing the authenticity of the brand. The label is more modern and streamlined allowing the consumer to easily find it on the shelf and identify what it is. The colour palette gives the consumer further clarification as to the contents of the infused oils without overpowering the brand.

(Student Project)

Designed by Ana Paulsen







http://www.anapaulsen.com

Poly ShowRoom by waa (we architech anonymous), Shanghai - China
Subtle color was applied to the scrim fabric, yellow to black then grey fina...
Kiyoi packaging & interior by Yusuke Taguchi Design
In graphics, we designed the icons in order to inform a softness of the fabr...
Wolfburn whiskey branding by Progress Packaging
Progress have produced four different kinds of packaging for Wolfburn’s whis...
AA Jia Curry House by Spacemen, Shanghai - China
Symbolic of the restaurant’s name sake, ‘Jia’ means ‘Home’ thus we created...

Leave a Reply

Your email address will not be published. Required fields are marked *