The design of gaming PC brand “ALIENWARE” store and its internet café zone. Inspired by the brand concept “ALL POWERFUL”, taking advantage of the five-meter-high ceiling of the store, this design uses lighting fixture which extends down from the top, and makes the ceiling design a corresponding style with the display desks. This design emphasis on customers’ experience of store visiting and products, also brings out powerful and high-tech features of ALIENWARE. In the Internet café zone, a strong gaming atmosphere is built with a stage-like 5 vs 5 team fighting area.

Designed by Gramco
Photography by Misae Hiromatsu