Albert Heijn XL Help-yourself Herb Garden by studiomfd, Amsterdam – Netherlands

December 5th, 2016 by retail design blog

Nothing is taking off faster than urban farming at the moment: on your balcony or any unused piece of ground you can get your hands on. Any restaurant worth its stars is also cultivating its own kitchen garden nowadays. And with good reason. Fresh herbs, just off the plot, definitely provide the best flavors. It’s not incredibly difficult to grow your own herbs. But not everyone has the time, space or minimum of green fingers required for successful gardening. So: What if the supermarket does the gardening for you?

Albert Heijn is the first supermarket in the Netherlands with instore farming. The flavor of fresh herbs straight out of the soil, combined with the easy access offered by supermarkets, could be every easygoing foodie’s dream. The biggest supermarket chain in the Netherlands, Albert Heijn, is taking on this experiment with the ingeniously made Help-yourself Herb Garden, designed by studiomfd.

In this herb garden you as a shopper get to harvest the herbs yourself in a mini-greenhouse where the herbs are brought when they’ve reached the final stage of the growing process. Customers can pick the herbs themselves, picking exactly what they need. You can pick two big handfuls of mint to make tea for your friends who are coming to visit, or three sprigs of rosemary, if that’s all you want. And of course there’s an unobtrusive little water tap, where you can wash the soil off your hands after harvest.

Photography by Johannes van Assem









Harvest Market by Redesign Group, Calais - France
A combination of natural stone cladding and natural stained oak has been int...
The pharmacy of Tomorrow by Studio Dott, Antwerp - Belgium
To minimize the threshold for asking advice, pharmacists are no longer posit...
Egon Zehnder office by Fokkema & Partners, Amsterdam – Netherlands
We have designed a contemporary villa-type environment with splendid views, ...
J’Go Boucherie by nakide, Toulouse - France
Nakide team has played the card of sobriety and simplicity for the realizati...

Leave a Reply

Your email address will not be published. Required fields are marked *