Olaf, a fictional brand from Sweden, shown here is packaging for sardines in three different flavours: Spring water, Olive oil and Tomato sauce. The instant visual difference that a costumer sees are the color coded caps, which also add a pop of color to the otherwise black & white minimal design.

The package is shaped like a fish that wraps around the can and can be easily removed to discover the nutritional information on the inside of the label. Fish shaped, color coded.

Design: Alena Ploski

http://www.packagingoftheworld.com/2016/12/olaf-swedish-sardines-student-project.html