The Novacolor stand project was born from a fruitful collaboration and exchange of ideas with all Novacolor staff. The goal that we set from the beginning was to express through design values and passion for the decoration of all those who work with Novacolor products; This gives rise to the idea of creating a stand that reflects in every direction overtime details Novacolor decorative finishes.
The mirror ceiling, 5 meters suspended, offers the visitor the experience of being lost in the Novacolor surfaces, reflecting the three large monolithic walls of the stand decorated with trendy finishes (Concrete-Oxidation-Calcecruda). As mentioned previously the Novacolor stand project, a combination between decoration and design, was emphasized by furniture with a contemporary mood like suspended chairs.
The decision to make large panels with decorative finishes, and support them by three large walls is aimed to invite the visitor to touch and pull over different surfaces and materials, involving them in the Novacolor stand dynamism. Communication is a central aspect in Novacolor style; for this reason was placed a Ledwall out of the stand, where they were transmitted multimedia content about products, news and updates from the world of social networks.