Boutinot Montevista wine rebranding by Biles Hendry

January 21st, 2017 by retail design blog

Leading UK wine maker and importer Boutinot asked Biles Hendry to rebrand their Montevista range, a selection of Chilean wines comprising a Sauvignon Blanc, Chardonnay, Rosé Sauvignon Blanc, Merlot, Cabernet Sauvignon, and a Carmenère. The name literally means ‘mountain view’ and the brief was to reinvigorate the range, adding personality and capturing the spirit of Chile. Anthony Biles, Principal and Creative Director commented: ‘Clichés can create very engaging communication, provided you reinvest in them and make them your own. We didn’t want to avoid the obvious here; the name created an expectation to see a mountain, however we created a twist.

In Chile, we concluded that the best view of the Andes is reserved for the majestic condor and for the condor alone. Our label design endeavours to capture this.’ At first glance the name Montevista leads you to seeing a mist covered mountain. As the bottle rotates and more or the background is revealed on the integrated back label, the condor appears and the mountain becomes a detail of the condor’s outstretched wing. The design is a trompe l’oeil: at once the dramatic view of a mountain as seen by a condor, and the condor itself. The new labels appeared on the Montevista wines in December and are available throughout the UK in wine specialists, restaurants and through online stores, retailing at around £7.

Design: Biles Hendry

WINE STORES! Winzerkeller Sommerach by Hofmann Keicher Ring Architekten, Sommera...
Winzerkeller Sommerach by Hofmann Keicher Ring Architekten, Sommerach
Nike Destroyer branding by Metrofarm
Nike Destroyer branding by Metrofarm
Dalehead branding by Kaleidoscope
Dalehead is one of the largest meat processors in the UK. Kaleidoscope creat...
Cobble Hill Soap Co. packaging by Caribou Creative
Caribou Creative worked on the branding and packaging design for Cobble Hill...

One thought on “Boutinot Montevista wine rebranding by Biles Hendry

  1. Adell Rosado says:

    Hi

    Hope you are having an awesome day!

    Great blogs exploring the delicious world of best wine. Thanks for sharing!!

    Have Nice Day

    I am waiting for next posting.

    Keep Smiling!!!

Leave a Reply

Your email address will not be published. Required fields are marked *