Skagen flagship store, Paris – France

April 3rd, 2017 by retail design blog

Skagen’s newly opened Paris flagship store is situated on renowned shopping avenue, the Champs-Elysees. With all the quality and practical purpose that are hallmarks of modern Danish design, the Paris retail interior– which features Hakwood pure flooring– communicates the accessories brand’s simple and elegant aesthetic.

The Skagen design team was given free rein in re-thinking the company’s store concept. Rising to the challenge, they came up with a retail interior ideally suited to Skagen’s Scandinavian design style. “The Skagen brand is firmly rooted in Danish design”, says lead designer on the project, Emilie Ball. “Making our watches, jewellery and leather bags and accessories look simple with a lot of smart engineering is a key feature of that aesthetic. That’s exactly how we approached the design for our Paris store: by using ingenious ways to showcase our products, we created a beautiful pared down look.”

Finding the right flooring for the interior fit-out was a vital element in producing the desired impact, says Ball. “Getting the basics right is very important. We needed our flooring to not only have the correct look, but to be hard-wearing too. It has to withstand a lot of traffic while aging gracefully, so there was a lot of back and forth before we settled on the Hakwood product. When I got the sample I was absolutely thrilled.”

Hakwood Duoplank flooring was the obvious choice for the Skagen design team, in regard to style, quality, and functionality within the context of the retail environment. “There was a big push to use quality, authentic materials. Scandinavian design is all about the subtle details.”

Hakwood is built on long-term relationships and is a trusted partner for top quality wood products. A family company, its 37-year-strong core values are: innovation, reliability, solution focused and superior quality. Based in the Netherlands, the company designs and manufactures wood flooring and wall tiles for residential, commercial, hospitality and retail spaces. Hakwood adorns the most progressive interiors in more than sixty countries worldwide. From a cocktail bar in Dublin to a luxurious hotel in Paris designed by Philippe Starck. The possibilities are endless.

Photography by Hakwood

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