Baichuan International Cinema by UM DESIGN, Shenzhen – China

April 7th, 2017 by retail design blog

For this project, we hope to create a bright and relaxing environment in full style and bring out the fun of the space. Based on the original functions of a cinema, the concept of reading is integrated into the movie house to meet the client’s needs for diversified operations. The book lounge is the functional complement to the cinema, as audience finds it a perfect spot to stay before their movie starts.

It does not only provide a leisure place for waiting, but also serves as an area for communication and activities.
A piece of randomly folded paper may spread out and present a variety of forms. This random fun inspires us to adopt origami as the basic element for the design. The main tone of the overall space is black and grey in calmness while three pieces of origami in different size embellish across the wide ceiling.

The yellow touch exudes bright, lively and young vibes. The homogenous PVC floors in different grey are laid in a compelling way, which appear to be full of changes, yet in a low profile. The book shelves circle around the top of the entire hall, well combined into the unique feature of a conventional cinema from a visual perspective. It subverts the original perception of the cinema consumers and immediately invites them to breathe in the powerful book culture while they enter.

Design: UM DESIGN

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