Development of a new design concept for the largest home design retail chain in Israel. The design emphasizes the size of Betili and its leadership in the field, though, among other things, a trendy and confident substantial language of concrete and raw wood and an open and very spacious planogram.

A sculptural “Avenue of the Accessories” structure, accompanies the customers from the entrance into the depth of the store, thus emphasizing the unique Betili interdependence between furniture and matching accessories.

The store’s centerpiece is the “Betili Studio” where customers can take an active part in designing various furniture, selecting finishing materials and planning furniture settings fitting their home. This customer empowerment allows the retailer to take over the home design domain and strengthen its position as THE dominant signature in that domain.

Design: Studio Samuelov
Photography: Yoav Peled – Netanya branch, Regav Kalaf – Beer sheva branch