Firstcry Film Office by RIGI Design, Shanghai – China

October 11th, 2017 by retail design blog

RIGI Design designed a new office for film company Firstcry Film, located in Shanghai, China. This is a place about the film, or we could say it is a place where people gathered to do something for a film. The film industry is an industry with a sense of ceremony. From script to shooting, screening to watching, no matter for director or audience, space in and between the curtain with 24 frames per second, and every dramatic clip, they are part of the film. The film is not just a linear narrative. Every film shot connects different places, people and moments into a whole.

It is the same with space. This project is a film office, what RIGI did is not just finding themes from the movies to complete this design, but also presented behavior of different people in this space through “wall frames”- dramatic moments are the real charm of a movie. Stories that weave in and out the wall frames build the logic of the whole design. In the design, RIGI wants to create a feeling of old modern; but it is not a retro of only one specific style.

The sense of the structure of steel tube and leather of the furniture, words on the wall, light emitting light box, all different details are used to immerse people in the feeling of a so-called old golden age of the movie. At the center of the space, there is a PARTY and a small projection room. RIGI creates a pure white area, an abstract and surreal space where pink installation adds the sense of drama. Materials and color are mainly in black and white, as the film itself is black and white, light and shadow art.

Black materials of different texture together convey different feelings. Words on the walls are the names of the directors’ first films. The first cry is taken as the name of this space, for the feeling given by the first cry of a baby is the truest one. The office is not just a place to work, every office has his soul which has to do with emotion, professional and behavior. The essence of design is to create a connection of emotion and need between space and its user. This is the most valuable part of design.

Design: RIGI Design
Photography: Liu Kai, Wang Minjie

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