Aesop store, Vienna – Austria

November 14th, 2017 by retail design blog

In neighbouring Germany and Switzerland, a sizeable network of 15 shops has already been rolled out in some of the biggest cities of these two countries, and now, Aesop has finally forayed into Austria. The Melbourne-based cosmetics brand has opened up shop in the historic heart of Vienna, occupying a compact 32 sqm. ground floor unit on Bauernmarkt, a narrow thoroughfare with considerable foot traffic. The interior design, created by the Company’s Inhouse design team, is inspired by early 20th Century architecture, and especially the buildings of Austrian-Czech architect Adolf Loos.

The new façade features large windows that not only allow in floods of daylight, but also ample views of the shop interior. The setting, inspired by the plentiful art déco architecture in the neighbourhood, comprises of walls covered in a calming green hue, oak flooring, cabinets, a sales desk and paneling in walnut, and all with striking shimmering accents of brass, most notably the accordeon-like cabinet doors. In the middle of the shop Aesop’s signature sink is situated, here crafted from the same materials, and right below a cluster of sphere-shaped pendant lamps. The new Aesop store stocks the brand’s full range of skin, body and hair care products.

Design: Aesop Inhouse design team

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