Polycarbonate shelves are used to define the corridors. Besides displaying products, the translucency and transparency of the shelves give the visual connection between the outside and the inside, and also between the corridor and the “tables” area. Changeable polycarbonate sheets can be rearranged to emphasize certain products and create a fresh look.
Posts Tagged ‘concept store’
Marsèll Paradise Milano, as it’s officially called, is spread over two floors, and features a clean and contemporary interior that befits the hangar-like structure it occupies. There’s a coherence and balance in the choice of materials and colours, and the choice of structly functional furnishings adds to the orderly and restrained aesthetic.
The challenge, however, was not simply applying these new experiential elements to one store, but rather, translating them across a wide variety of global points of sale, including Athens, London, Beijing and New York etc. From large flagship stores, to standalone boutiques, to shop-in-shop retail spaces, E23 was tasked with creating a flexible yet coherent design approach.
Just imagine: You are buying jewelry in a shop that resembles a fashion magazine in 3D; a shop in which there are no sales staff but rather advisors, who treat their customers like allies, on the same wavelength; a shop in which the presentation does not overwhelm the pieces but rather celebrates them with sensitivity; a shop with entirely new furniture elements and sales concepts.