The project’s challenge was to mix the playful world with the experiences offered to the target audience and the exhibitors that house the entire collection.
With 80 years of history, Estrela Brinquedos intended to diversify its operations and created the play make-up and accessories brand Estrela Beauty.
The purpose of the project was not to develop the child’s vanity, but to give the option of makeup as a toy linked to empowerment.
Another concern of this project was to serve a target audience of different age groups, from 2 to 12 years old, with a single store format. ⠀
We designed the monochromatic store, all in discreet pink. The furniture follows the traditional model. In Visual Merchandising, specific exhibitors were developed.