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The application of curved surface elements to a certain extent neutralized the coldness brought by silver, and hug brand blue was interlaced with it, showing a sense of future and pioneer.

Avant-garde and neutral, inclusive and storage.
Not only the modern sense in western pop culture, but also the contemporary consciousness from the east.

The use of shadowless lamp film ceiling fades the noise belonging to the outside world to the greatest extent, so that the space focuses on the clothing itself, which greatly extends the use cycle of the space.

hug is hug,
hug is more than hug.

Name: hug x UMA WANG New Concept Store
Location: Chengdu, China
Area: 485m²
Date: Dec 2020
Design Firm: ATMOSPHERE Architects
Chief Designer: Tommy Yu
Design Team: April Lo, Deniel Hwang
Animation Design: Vivi Lee
Main Material: Stainless Steel, Art Paint
Graphic Design: YiMoDuo Design
Furniture Supplier: YEPOM, Hodays
Lighting Solution: ArtLuci, Mario Tsai
Artist: Uma Wang, Ziggy Chen, Xander Zhou, SHAW STUDIO, OUDE WAAG
Photographer: Chuan HE from Here Space
Article: SIJIA

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